PR & BTL Marketing Executive - UAE (Automotive)

DubaiOn-site5–10 yrsFull-time

Responsibilities

The role focuses on planning and executing PR and below-the-line (BTL) initiatives, including events, roadshows, and activations to drive brand visibility and lead generation. It involves managing agencies, drafting media materials, and monitoring campaign performance metrics across the UAE.

Requirements

Candidates must hold a bachelor's degree in Marketing, Communications, or PR with 4-6 years of experience in the UAE market. Strong skills in event management, local media landscape knowledge, and project management are required.

Key skills

Public RelationsBTL MarketingEvent ManagementLead GenerationBrand VisibilityMedia RelationsInfluencer ManagementProject ManagementStakeholder ManagementBudget ManagementPress Release WritingAgency Coordination

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