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McAfee, LLC
McAfee, LLC
Dubai
1d ago

Director, Audience Development

DubaiHybrid10+ yrsFull-time
Responsibilities

The Director of Audience Development drives scalable customer growth through data-driven acquisition strategies across owned channels. This includes leading full-funnel programs, optimizing landing pages, and managing social media and content marketing strategies to increase reach and conversion.

Requirements

Requires 10+ years of experience in audience acquisition or growth marketing within a direct-to-consumer business, preferably with subscription experience. Candidates must demonstrate expertise in full-funnel strategy, data-driven experimentation, and leading high-performing teams.

Key skills
Audience AcquisitionGrowth MarketingPerformance MarketingFull-Funnel StrategyConversion Rate OptimizationData AnalysisSocial Media StrategyContent MarketingMartech PlatformsAudience SegmentationTeam LeadershipCross-Functional CollaborationKPI DevelopmentCustomer Lifetime Value OptimizationA/B TestingStrategic Planning
Benefits
Bonus Program
401k Retirement
Medical
Dental
Vision
Basic Life
Short Term Disability
Long-Term Disability Coverage
Paid Parental Leave
14 Paid Company Holidays
Unlimited Paid Time Off for Exempt Employees
Sick Time
Vacation
Apply now

You'll apply on the employer's official page.