
McAfee, LLC
Dubai
Director, Audience Development
DubaiHybrid10+ yrsFull-time
Responsibilities
The Director of Audience Development drives scalable customer growth through data-driven acquisition strategies across owned channels. This includes leading full-funnel programs, optimizing landing pages, and managing social media and content marketing strategies to increase reach and conversion.
Requirements
Requires 10+ years of experience in audience acquisition or growth marketing within a direct-to-consumer business, preferably with subscription experience. Candidates must demonstrate expertise in full-funnel strategy, data-driven experimentation, and leading high-performing teams.
Key skills
Audience AcquisitionGrowth MarketingPerformance MarketingFull-Funnel StrategyConversion Rate OptimizationData AnalysisSocial Media StrategyContent MarketingMartech PlatformsAudience SegmentationTeam LeadershipCross-Functional CollaborationKPI DevelopmentCustomer Lifetime Value OptimizationA/B TestingStrategic Planning
Benefits
Bonus Program
401k Retirement
Medical
Dental
Vision
Basic Life
Short Term Disability
Long-Term Disability Coverage
Paid Parental Leave
14 Paid Company Holidays
Unlimited Paid Time Off for Exempt Employees
Sick Time
Vacation
Apply now
You'll apply on the employer's official page.