
Etihad Airways
Abu Dhabi
Manager Performance Marketing - UAE National
Abu DhabiOn-site2–5 yrsFull-time
Responsibilities
Drive the strategy and optimization of marketing technology and digital acquisition solutions to enable measurable growth. Manage the performance marketing roadmap, track key metrics like ROAS and CPA, and lead cross-functional initiatives across paid and owned channels.
Requirements
Requires a university degree in Marketing, Business, or Technology with 3-5 years of experience in performance or growth marketing. Strong knowledge of paid media, web analytics, and marketing automation is essential, with Agile certification and aviation experience preferred.
Key skills
Performance MarketingDigital AcquisitionMarTechAdTechConversion OptimizationCampaign AutomationPerformance AnalyticsPaid MediaWeb AnalyticsAttribution ModelingCustomer Data PlatformsAgile MethodologyMarket ResearchCompetitor BenchmarkingProduct Backlog ManagementROAS Tracking
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